IKEA they always have a special memory associated with the brand. Perhaps it was the joy of taking a friend to the store for the first time and seeing their amazement at the sheer vastness of it all, or maybe they remember the excitement of their trip to kit out their student digs or first home. Either way, I think it's true that many of us have some affiliation to IKEA; the expansion of their premium PS range - which features IKEA design classics from the last 60 years - can only lengthen this relationship.
Well, last week I was lucky enough to experience IKEA's temporary floating market which they created on boats along the Regent's Canal in London. After passing through a striking monochrome themed tent decked out with their latest fabric designs and Lappljung collection (you can see more of that collection here, if you like) I jumped onto a boat and I was off on my colour adventure. As we floated down the river and passed each colour themed boat, I learned that IKEA is placing a big emphasis on personalisation this season; whether it's mix and matching different coloured doors onto a storage unit, or painting a chest of drawers, they want people to feel inspired to make pieces their own. I tried to take some snaps as we went around but as we were floating and moving it was hard to get great shots, but I hope you feel you were able to join me in spirit on this fun event! Which boat catches your eye most, friends?
// Photography by Will Taylor | First & last shots by IKEA
4 minutes ago