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Wednesday, 25 May 2011

Tommy Hilfiger's London Pop Up Shop: Preppy Brights

Last week London's Covent Garden played host to a temporary beach house that was Tommy Hilfiger's home from home for a week. Complete with garden and a healthy dose of UK sunshine, it really did feel like a mini slice of East Coast Hamptons chic (well, if you looked past the hoards to tourists in the surrounding area!). The interior mirrored the preppy nature of the brand's apparel range: Bright primary coloured hues dominated the whitewashed beach hut interior, whilst coloured Tolix chairs doubled as display stands for books, accessories and stationery. What catches your eye? My favourite design elements included the blue and white awnings and the quirky coloured ducks. Tommy's pop up beach house will be travelling to Stockholm, LA, Milan, Madrid, Sylt and Knokke. Be sure to check it out if you can!

25 comments:

  1. Whoa! I am in love with that store. It's so bright!

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  2. I love this store from the rug/mat(first picture) to the ducks. The preppy decor looks fun and fresh, this is just what I needed for my own home!

    Jessie
    www.mixandchic.com

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  3. aw i kinda miss tommy hilfiger! it was alll the rage back in 8th grade. looks like i need to take another look :) loving all the bright colors. xoxo jillian:: cornflake dreams

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  4. Now, how cool is that! Tommy has always been a favourite of mine!

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  5. Are ducks the new owls? I already have way too many shiny bird ornaments in my house but I'm finding it hard to resist these bright ducks!

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  6. Very cool indeed. Loving the duck trend!

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  7. This is really very good - fav is the red boat shoes and the white on white fireplace.

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  8. The colours are fab and i love the ducks too! I am also loving those white washed floors - divine!

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  9. I could LIVE in this store!!!! SO beautiful! :)

    <3 Belly B

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  10. What a fabulous store, how fun shopping there would be! Love the white floorboards! xo

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  11. I am in love with the yellow windbreaker:-)

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  12. WOW!! What amazing styles and colors for the summer!! It sure was captured to a T!!

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  13. Love the "Prep Gammon" and all these colours make me happy :D MENNEPEN

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  14. will, did you style this store? this is so you! Love your photogs.
    manvi @ mochatini

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  15. Your blog is amazing. I'm so glad you clicked over from simplesong! I too have added you to my reader and can't wait to see more. Bravo!

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  16. This is so happy and bright - love it! I swear you Londoners have all the fun! :)

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  17. So pleased you're enjoying this peek inside Tommy's preppy beach hut, friends!

    @ Manvi - Nope, but what fun it would have been to do that!

    @ Amanda - Thank you so much for popping by!

    @ Ally - Next time you are in the city you must let me know so we can go for a cocktail and a design natter!

    @ Drew - Love that pun!

    @ Helena - Teehee. Thanks, hun!

    @ Michelle - Let's just say they are. Althought I'll always love owls as well!

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  18. How insane. Love all the colours. My favourite though is the turquoise floor mat in shot #6. Pruxxx

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  19. So fun! I am working on a new store and this is my new inspiration!

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  20. This is so cool! I love the way they have white washed the walls so that the public can really concentrate on the merchandise and the fantastic popping colours! :)

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  21. Really wonderful Blog. From the strong mass of competition, your brand and product must stand out from all. There are number of pop up displays and Poster displays are available I the market. You'll be able to choose in response to your small business requirement.

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  22. Those ducks! The primary colors! I feel like doing cartwheels! Weeee!

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  23. I like it!!! I have looked at their website and written down the dates in Knokke (close to us)... I keep my fingers crossed we could go their at that time!

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