Store Tour: The Conran Shop, London

Regular readers here at Bright.Bazaar will know how I take great inspiration from well executed retail displays and visual merchandising. Well, one store that rarely disappoints with their creativity in this arena is The Conran Shop in London. Led by Betsy Smith, the Visual Team have created a Techno Beach scheme for their summer windows. To be frank, it's pretty much a Bright.Bazaar dream: bold, preppy hues, graphic stripes, delicate textiles, strung cafe lights and rustic vintage touches. Yes, I pretty much moved myself in. (As you can see above, I was caught in the act!) For me, a retail experience that lets you fully immerse yourself in the product is already half way to getting the customer to the checkout. OK, so with a shopaholic like me it's perhaps a little easier but I still think this largely rings true. If you find yourself in London, slip on your flip flops and take a wonder through this delightful Techno Beach. Which details stand out for you, folks?
// Photography by Will Taylor & The Conran Shop