The Conran Shop in London. Led by Betsy Smith, the Visual Team have created a Techno Beach scheme for their summer windows. To be frank, it's pretty much a Bright.Bazaar dream: bold, preppy hues, graphic stripes, delicate textiles, strung cafe lights and rustic vintage touches. Yes, I pretty much moved myself in. (As you can see above, I was caught in the act!) For me, a retail experience that lets you fully immerse yourself in the product is already half way to getting the customer to the checkout. OK, so with a shopaholic like me it's perhaps a little easier but I still think this largely rings true. If you find yourself in London, slip on your flip flops and take a wonder through this delightful Techno Beach. Which details stand out for you, folks?
// Photography by Will Taylor & The Conran Shop
1 hour ago