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Thursday, 9 February 2012

Store Tour: Union Jacks, London

Interior design by Black Sheep | Photography by Gareth Gardner | Products: 1 | 2 | 3 | 4 | 5 | 6
Following the success of his Jamie's Italian restaurant chain in the UK, Jamie Oliver is rolling out a new restaurant brand, Union Jacks. Designed by Black Sheep the restaurant uses the elements of service, food, theatre and ambiance to create a unique dining experience. Personally I love the subtle nod to yesteryear and references to post-war nostalgia, including beralware-inspired plates (that read "stop looking at my bottom" when you turn them over!). Another standout feature of the design is the graphic neon multicoloured 'Union Jacks' sign that sits above a large vintage cinema style menu board. The colour palette combines muted blue, brown, grey and pink with primary brights and pastel hues. These colours are broken by graph paper printed on counter tables, which are accompanied by school chairs. In the downstairs area there antique TV screens that link to cameras in the kitchen so that diners can see the chefs at work - how fab! A mix of colourful and nostalgic elements make this restaurant design a hit in my book. What's inspiring you about the space?

34 comments:

  1. i do love all the unique touches and the little details. the openness due to the glass windows all around is amazing. it's definitely a place i would love to visit and of course eat at!

    lovely blog and i'm glad to have discovered it.
    warm greetings!
    leyla.

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    Replies
    1. I know, those huge windows are dreamy, right! Thanks for your kind words!

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  2. I just feel like Jamie O. can do no wrong. I'm so on board with the design of this place! How about all the lighting?! Neato burrito.

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  3. So spacious and open. I would love to eat & chat with friends at this place. We may never leave:-)

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  4. I really love the menu boards and the neon lights. Looks like a great place to eat!

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  5. Oh I love a neon light Will! Such a great vintage vibe too, very cool :)

    Abbey x

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    Replies
    1. That's one of my favourite features of the space, too! x

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  6. Absolutely fab - I adore all the lighting and you are spot on - the nostalgic feel!A winner! Thanks for sharing :-) x

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  7. As from next month, Im working for the company designing for Jamie Oliver! Very very excited about it :)
    Stu
    http://whatwilsonwants.blogspot.com/

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    Replies
    1. How exciting! Congratulations, Stu!

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    2. Working on Union Jacks, Winchester now... It's gonna look amazing :)

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  8. Seems like we are going to London next weekend, so maybe we should pay this restaurant a visit. I looks very cool! :)

    I guess I have to read through all your London tips, so I´m well prepared.
    Any "MUST-visit" Interior shops? I bet there´s a few :)

    Have a lovely day!

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  9. It looks so fun; I love the vintage vibe and that neon sign is fab!

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    Replies
    1. One of my favourite elements of the space as well! x

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  10. Mmm..I have mixed feelings about this...I certainly love the copper lights, and the retro details work well. I'm not too sure about the walls - something about them makes me think of an office canteen from my past...awful food, definitely not to Jamie's standard!

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  11. This si exciting news. I love Jamies Italian here in Reading. It's become a tradition to visit the restaurant when my parents ar ein the country for a visit. This looks very promising.

    I think the style is gorgeous and your Get the Look suggestions are spot on!

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  12. I'm not sure about the peg-board style walls either - but I could live with it seeing as the rest of the interior is so lovely. I adore the blast of nostalgia I get from the menu boards - but I feel like it looks like a posh fish & chip restaurant around the counter because of those and the newspaper wall covering.

    Overall big thumbs up, stylish and not too 'on trend'. One last thing I'm not sure about... the name. What does everyone else think?

    Becky
    x

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    Replies
    1. Thanks for sharing your thoughts, Becky! I kinda like the name - it's a bit more fun than Jamie's Italian, right?! ;) xx

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  13. I love the lit circus letters. If only they were available in the UK!

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    Replies
    1. I've seen them in a shop in Primrose Hill, London before. Can't remember the name right now, though - sorry! Good luck with the hunt.

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    2. Thanks Will - I'll let you know if I manage to find them!

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  14. Great! Really like this restaurant Will. Such a fresh, bubbly, fun space. Will have to check this out for sure!

    Mary.

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  15. wow! what a design, so many awesome details- I would love to eat there!
    I didnt think that a theatre design for a kitchn would work that well, its great!

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  16. How fun... I love the great counter and the fun pegboard! That reminds me, it's lunch time :)

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  17. I'm loving this retro pastels combo Will, the pastels trend is set to run and run I reckon.

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    Replies
    1. It sure is! I just did a whole trend piece on it for a mag - love it! xx

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  18. I sooo want to go - love the decor! Particularly like those circus letters - I want some too!
    Rachie xo

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  19. Will, what a fab post. I think Black Sheep did an incredible job! The idea of experiential restaurants has to be the way forward. JO always has his fingers on the pulse. He's a huge hero of mine. Have a great weekend.

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    Replies
    1. I agree! He's so good at what he does and still so accessible - I love that.

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  20. What a charming place! I love the Circus lights! They are so much fun!

    Have a great weekend, Will!

    Jessie
    www.mixandchic.com

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  21. I love restaurants with a funky atmosphere! I wish I knew about this place before I went to London. The retro decor is awesome...the menu board and even the multi coloured plates are great.

    I just came across your blog today. You've got great style and I'm a huge fan of all the colour.
    I've started my own home decor blog, I'd love it if you had a chance to have a look!

    www.ramonarodehome.blogspot.com

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