Phew! That turned into a long one (sorry, folks!) but I just felt so inspired by H&M Home's latest range that I couldn't stop adding to the post. I visited their London outlet this past weekend and the great styling you see here is replicated in their in store visual merchandising (something that has vastly improved since their UK opening almost a year ago). The new H&M Home collection is a veritable feast of colourful patterns, tactile textures and great value basics. The buyers have clearly bought into the rustic-industrial trend which continues to see growth, but they've kept true to the striking, graphic nature of the brand's core range: illustrative prints of keys, toiletries and typography adorn many of their textiles, all of which are ideal pieces for adding personality to a space. Top marks from me! What do you think of H&M Home's A/W collection?
2 hours ago